Entrepreneurs are consistently coming up with notions and ideas that may ultimately prove to be a hindrance to startup success.
This list denotes common notions that many entrepreneurs possess that may lead to failure.
“I’ve got a hot new innovation” Yeah, you and about 100 million other people on the planet! Ideas are worthless unless they are complete, tested and acted upon promptly and diligently.
“Everyone will recognize and appreciate my idea” Not likely. If your idea is truly unique it will take a LOT of missionary marketing to get people to understand why they need this.
“It will sell itself” If that were true, Billy Mays would not have become a household name.
